Johnson & Johnson
Emerging Science Educational Campaign
Johnson & Johnson is a leader in scientifically driven skincare solutions.
Challenge:
Bring the emerging science of the skin microbiome ecosystem and the role it plays in health and healthy skin to Dermatologists and Pediatricians
Solution:
Comprehensive campaign to build awareness, linking the AVEENO® brand to skin microbiome expertise and functional efficacy
Elements:
- Clinical poster
- Health care professional and sales representative training
- E-detailing and print sales aids
- Website content
- E-blast series
- Convention panels
- Video and animation
