Johnson's
Healthcare Professional and Parent Education Campaign
JOHNSON’S® is an iconic brand of baby cosmetics and skincare products owned by Johnson & Johnson.
Challenge
Educate health care professionals globally on the importance of a nightly bedtime routine to healthy baby development
Solution
Comprehensive detailing campaign featuring world renowned key opinion leader experts on skincare sensory and sleep benefits
What we did
- Print & digital collateral
- E-detailing
- Convention panels
- Advertorials
- Consumer educational materials
