RoC
Marketing Strategy, Content & Creative Development
RoC is an iconic brand, category leader and pioneer with 60+ year history in anti-wrinkle and anti-aging skincare, offering a suite of more than 75 products sold in the U.S., Europe and Latin America through key mass, drug, club, specialty, e-commerce, and pharmacy channels.
Challenge:
Support the launch of existing and new products in US and Asia Pacific markets
Solution:
Develop educational training, compelling content and creative assets for local market translation and deployment.
Elements:
- Scientific Backgrounder
- Product Training
- Online e-tailer assets
