Media Takeover on Coupons.com
AVEENO® is a holistic beauty brand that offers transformative products for body, face, hair, sun and baby care.
Challenge
AVEENO® sought to recruit new consumers and motivate loyal customers to buy across categories within the AVEENO® franchise.
Solution
Coupons.com media takeover across multiple channels and activation points
Results
Single highest sales day in the history of the AVEENO® brand
Elements
- Digital banner ads and microsite