Aveeno
Comprehensive Professional Detailing Campaign
AVEENO® is a holistic beauty brand that offers transformative products for body, face, hair, sun and baby care.
Challenge
Drive professional recommendations for AVEENO® Baby Eczema Therapy products
Solution
Comprehensive in office and online campaign to Pediatricians
Results
#1 Pediatrician Recommended Eczema Brand, #1 Pediatrician Recommended Baby Lotion
Elements
- Print & digital advertising
- E-detailing
- Website
- Convention panels
- E-communications
- Professional and Consumer educational materials
