Take the Itch Out of Eczema

Aveeno
Aveeno

Comprehensive Professional Detailing Campaign

AVEENO® is a holistic beauty brand that offers transformative products for body, face, hair, sun and baby care.

Challenge

Drive professional recommendations for AVEENO® Baby Eczema Therapy products

Solution

Comprehensive in office and online campaign to Pediatricians

Results

#1 Pediatrician Recommended Eczema Brand, #1 Pediatrician Recommended Baby Lotion

Elements

  • Print & digital advertising
  • E-detailing
  • Website
  • Convention panels
  • E-communications
  • Professional and Consumer educational materials