Listerine
Transcreation of Creative Assets for Global Markets
LISTERINE® Antiseptic is the number one dentist-recommended brand of over-the-counter antimicrobial mouthrinse and is currently marketed in more than 80 countries around the world.
Challenge
Each market has varying legal and regulatory restrictions requiring that certain products be marketed as either cosmetics or drugs with respective limitations on claims.
Solution
Transcreate campaign materials leveraging US creative adapting to local market needs
Elements
- Print & digital collateral
- E-detailing
- Convention panels
- Healthcare Professional and Consumer educational materials
