Hello Bright Eyes
New Product Launch
NEOSTRATA® is a line of physician grade skin care products sold in Dermatology and Plastic Surgery offices, at retail, and in spas and salons in more than 80 countries around the globe.
Challenge
Position new NEOSTRATA® Enlighten Brightening Eye Cream as a companion to in-office procedures for treatment of undereye puffiness and dark circles
Solution
Pre-launch at the 2019 American Academy of Dermatology conference – the world’s largest Dermatology meeting attended by more than 18K health care professionals
Elements
- Print ad
- Booth graphics
- Detail aid
- Consumer card
