Project Type: Aveeno

Challenge

Drive professional recommendations for AVEENO^® Baby Eczema Therapy products

Solution

Comprehensive in office and online campaign to Pediatricians

Results

#1 Pediatrician Recommended Eczema Brand, #1 Pediatrician Recommended Baby Lotion

Elements

• Print & digital advertising
• E-detailing
• Website
• Convention panels
• E-communications
• Professional and Consumer educational materials

Challenge

AVEENO^® sought to recruit new consumers and motivate loyal customers to buy across categories within the AVEENO^® franchise.

Solution

Coupons.com media takeover across multiple channels and activation points

Results

Single highest sales day in the history of the AVEENO^® brand

Elements

• Digital banner ads and microsite

Challenge

Drive awareness, sales & share growth for new AVEENO^® CRACKED SKIN RELIEF products on Amazon.com

Solution

Premium A+ “From the manufacturer” optimized content

Elements

• Digital content and visuals